Raweurgh.

I had some Pepsi Raw the other day because I'd been given a voucher and I was quite curious - if I'm honest, I can only assume the reason that it's being advertised so heavily is because people aren't going to choose it for some trivial reason like taste.

It's difficult to pin down at first, which is how they make you get through a whole can even though you don't really want to - it sort tastes like a melted cola ice lolly, no particular flavour or fizz to set it apart, just a lingering aftertaste that makes you think you might have had something nice earlier but you can't quite remember.

I can see what they're doing - all-natural ingredients is the high moral ground, and better than that it allows you to charge a whole pound more than anyone in their right mind would normally be willing to pay to have their teeth fall out. I've thought of a new slogan for them: Pepsi Raw - drink it, you'll never complain about the other stuff again.