Spare a thought...

Today is Holocaust Memorial Day. Also, the President of the United States is doing a powerpoint in Congress later this evening to tell everyone what he plans to do over the next year. None of these are really in the news, because everyone is talking about fruit.

It's mildly culturally interesting what Apple are up to with their gizmos and gadgets, but not at the expense of all the dead people from World War 2.

I think, in light of the massive interest and prolonged coverage, that it is now my duty to rename January 27th Apple Day, with what minuscule microscopic authority I have over the air around me. A populist and vote-winning strategy for any government.

Perhaps Steve Jobs is doing the world a favour by allowing us to move on from history's upsetting and divisive events by uniting the planet in singular joy at the battery life of the iPad. Sorry, what? The iPad? Oh gosh. MEMO TO STEVE: That i got wanky years ago. Especially when everyone else started using it. But pad? It's a bit literal. The mac clearly wasn't a coat for flashers, the pod wasn't really a pod, but I suppose the touch was something you touched. It's like Lotus, and their predilection for calling every car something beginning with E. It could be that the staff used to get distracted in the factory by playing Eye Spy all day long.

That showed them.

So sorry, holocaust people. Not only were you prematurely slaughtered by a vicious and brutal dictatorship that the world allowed to flourish until they got itchy to knock into the next room and go open plan, but you also don't get to use the next thing in web browsing and reading magazines. Because reading magazines was already really difficult.

And sorry President Obama. But I don't think anyone would have cared anyway.