It seems to be one of the unwritten rules of perfume advertising that their alluringly persuasive messages of corporate enticement are completely stark raving incomprehensibly bonkers.
I literally cannot understand the link between people doing sex on a beach and someone going into a shop in search of smelling better. Or possibly a better-smelling relative. Sometimes it’s not sex on a beach, it’s sex in a bed, or in a warehouse. Or people looking at each other and dreaming of doing sex, lustily.
I realise now that there is a lot of sex involved in perfume adverts – this could be a subliminal thing.
Perhaps the perfume people are trying to encourage us into thinking that we too could be stuck on top of an Italian supermodel in 15-degree seawater getting sand up our naughty pockets if we would only make a significant investment in their product.
Of course, I think perhaps in my case it would be less to do with sweet aromas than Rohypnol. Whatever the unwritten rules, I’ve never really understood why perfume people can’t do funny adverts, or inspiring adverts, or any adverts that don’t centre around sex and that.
Do it, perfume people. Then I would certainly buy some of your elixirs of endless reproduction.
14 minutes ago